Major buildings on or near Times Square:

One Times Square (home of the famous ball drop every New Year's Eve)
One Times Square (1475 Broadway, New York Times Building and New York Times Tower) is a 25 story, 395 foot (110.6 m) high skyscraper at 42nd and Broadway in Times Square. It was the second tallest building in Manhattan when it opened. The famous New Year's Times Square Ball drop is performed annually from its roof. It was originally built to be the headquarters of The New York Times. The Times was to start the tradition of dropping the ball. It also introduced a news ticker (the "zipper") that has made it a gathering spot during world events.

Bertelsmann Building
Bertelsmann Building, originally known as 1540 Broadway, is a 42-story, 733 foot (223 m) office tower in Times Square in Manhattan, New York City, standing at West 45th Street. The building is the North American headquarters of Bertelsmann.

Started in 1989 and finished in 1990, the tower is one of the few in Times Square to contain class A office space. Also found in the tower is Planet Hollywood's first Official All Star Café, and also there's Mac Flagship, Disney Store, and Forever 21.

In the 1990s the Bertelsmann subsidiary of Random House looked to build a skyscraper across 45th Street from its parent and be connected to it via a neon-lighted bridge across 45th Street connecting them. When the deal fell through it built the Random House Tower 10 blocks uptown.

Brill Building
The Brill Building (built 1931 as the Alan E. Lefcourt Building and designed by Victor Bark Jr.) is an office building located at 1619 Broadway on 49th Street in the New York City borough of Manhattan, just north of Times Square and further uptown from the historic musical Tin Pan Alley neighborhood. It is famous for housing music industry offices and studios where some of the most popular American music tunes were written. The building is 11 stories and approximately 175,000 rentable square feet.




Thomson Reuters Building (3 Times Square)
Thomson Reuters is an information company created by the Thomson Corporation's purchase of Reuters on 17 April 2008. Thomson Reuters shares are listed on the Toronto Stock Exchange (TSX: TRI) and the New York Stock Exchange (NYSE: TRI). Thomson Reuters is headquartered in Midtown Manhattan, New York City, USA. The Woodbridge Company, a holding company for the Thomson family of Canada, owns 53% of the group, which operates in 100 countries, and has over 55,000 employees. Thomson Reuters was ranked as Canada's "leading corporate brand" in the 2010 Interbrand Best Canadian Brands ranking.

Times Square Tower
Times Square Tower is a 47-story, 726-foot (221 m) office tower in Times Square in Manhattan, New York City, standing at West 41st Street. The tower contains Class A office space. Some of the most prominent features of the Times Square Tower are its billboards, several of which hang on the building's façade. Most of the large signs are found near the base, but one 4-story sign is found above the middle of the building.





New York Times Tower
The New York Times Building is a skyscraper on the west side of Midtown Manhattan that was completed in 2007. Its chief tenant is The New York Times Company, publisher of The New York Times and owner of The Boston Globe, the International Herald Tribune, as well as other regional papers. Construction was a joint venture of The New York Times Company, Forest City Ratner Companies—the Cleveland-based real estate firm redeveloping the Brooklyn Atlantic rail yards—and ING Real Estate.



Bank of America Tower
The Bank of America Tower at One Bryant Park is a 1,200 ft (366 m) skyscraper in the Midtown district of Manhattan in New York City, in the United States. It is located on Sixth Avenue, between 42nd and 43rd Street, opposite Bryant Park.








The Orion
The Orion is a skyscraper located in New York City's Midtown Manhattan area. The building rises 604 feet (184 m) above street level, containing 58 floors of residential units. Despite being only slightly more than 600 feet (183 m) tall, the residential building has dominated the 42nd Street landscape west of Times Square since its topout in September 2005. This means that the tower has views of New York City in every direction.





New York Marriott Marquis
New York Marriott Marquis Times Square is a Marriott International hotel at 1535 Broadway opened in 1985 and was designed by architect John Portman. It is located in the heart of Times Square at Broadway and 45th Street. The hotel is famous for its high-tech elevators and atrium lobby rising 45 stories to The View, New York's only rooftop revolving restaurant. With 1,949 rooms and over 100,000 sq ft (9,300 m²) of meeting space, it is one of the largest hotels in the city. The Marquis Theatre is located within the hotel at the 3rd floor level.


AXA Center
The AXA Equitable Center (The Equitable Tower or Equitable Center West) is a 752 foot (229.3 m) tall skyscraper located in New York City.









One Astor Plaza
One Astor Plaza is a 745 ft (227 m) high skyscraper in Times Square in Midtown Manhattan, New York City. Completed in 1972, the building is 54 stories tall and was designed by Der Scutt of Ely J. Kahn & Jacobs. Originally known as the W. T. Grant Building as the headquarters of now-defunct retailer W. T. Grant Co., it is currently the headquarters for Viacom and houses the MTV Studios, Minskoff Theatre, the Nokia Theatre at Times Square, and some retail outlets. It is located at 1515 Broadway at West 45th Street. Previously, the Astor Hotel occupied the lot.

1500 Broadway
1500 Broadway is a skyscraper, located in Times Square, New York City. The skyscraper was completed in 1972, topping up at 119 meters (392 ft), and has 34 Floors. The 1500 Broadway is across the street from the 4 Times Square which houses the NASDAQ market site tower facility as well aoadcass network brt studio.








Paramount Theatre
The Paramount Theatre was a noted movie palace located at 43rd Street and Broadway in the Times Square district of New York City. Opened in 1926, it was the premiere showcase for Paramount Pictures and also became a popular live performance venue. The theater was closed in 1964 and its space converted to office and retail use. The tower which housed it, known as the Paramount Building located at 1501 Broadway, is still in commercial use as an office building and remains a Times Square landmark.






W Times Square
Starwood Hotels & Resorts Worldwide, Inc. is a hospitality ownership and management organization, headquartered in White Plains, New York. One of the world's largest hotel companies, it owns, operates, franchises and manages hotels, resorts, spas, residences, and vacation ownership properties under its nine owned brands.









Renaissance Hotel New York Times Square (2 Times Square)
Renaissance Hotels is a worldwide brand of hotels and resorts. The brand is owned by Marriott International and many Renaissance Hotels are managed by Marriott, however some are operated under a franchise license.





Sheraton New York
Sheraton New York Hotel and Towers is a hotel located in New York City near Times Square. Its addresses are 7th Avenue, West 52nd Street, and West 53rd Street. At 501 feet (153 meters), it is one of the world's top 100 tallest hotels, and one of the tallest hotels in New York City. It has 51 floors.







One Worldwide Plaza
One Worldwide Plaza is a 49-story, 1.5 million square feet (139,355 m²), 778-foot (237 m) tall office skyscraper. One Worldwide Plaza is part of a three-building, mixed-use commercial and residential complex in the New York City borough of Manhattan, known collectively as Worldwide Plaza. One Worldwide Plaza is a commercial office tower on Eighth Avenue. Two Worldwide Plaza is a condominium residential tower west of the center of the block, and Three Worldwide Plaza is a low-rise condominium residential building with street level stores on Ninth Avenue, to the west of the towers. The complex occupies an entire city block, bounded by Eighth Avenue, Ninth Avenue, 49th Street, and 50th Street. Located on the west side of Eighth Avenue, One Worldwide Plaza is built on the site of New York City's third Madison Square Garden. The 50th Street subway station is underneath.


Condé Nast Building (4 Times Square)
The Condé Nast Building, officially 4 Times Square, is a modern skyscraper in Times Square in Midtown Manhattan. Located on Broadway between 42nd Street and 43rd, the structure was finished in January 2000 as part of a larger project to redevelop 42nd Street. The building stretches 48 stories to 809 ft (247 m) making it the 12th tallest building in New York City and the 41st tallest in the United States. The size of the tower raised concerns from the city about what impact this sized tower would have on Times Square. The major office space tenants are magazine publishing company Condé Nast Publications and Skadden, Arps, Slate, Meagher & Flom, a prominent U.S. law firm. Duane Reade is a major retail tenant.

Rockefeller Center
Rockefeller Center or Rockefeller Plaza is a complex of 19 commercial buildings covering 22 acres (89,000 m²) between 48th and 51st streets in New York City, United States. Built by the Rockefeller family, it is located in the center of Midtown Manhattan, spanning the area between Fifth Avenue and Sixth Avenue. It was declared a National Historic Landmark in 1987.






1585 Broadway
1585 Broadway is the headquarters of Morgan Stanley, on the west side of Broadway, north of Duffy Square in Midtown Manhattan. 1585 Broadway, a 42-story, 1.3 million square-foot (121,000 square-meter) office tower located in New York City's Times Square.






11 Times Square (Times Square Plaza)
Times Square Plaza, located at 11 Times Square is a 40 story skyscraper in New York City. Completed in 2010, it rises 600 feet (183 meters), tying it for the 87th tallest building in New York City. Several companies are proposing to build an aquarium for sharks, stingrays, and penguins on the lower floors.









810 7th Avenue

5 Times Square

The Bowtie Building (1530 Broadway)

Times Square is a busy intersection of art and commerce, where scores of advertisements – electric, neon and illuminated signs and "zipper" news crawls – vie for viewers' attention. A few famous examples of landmarks in Times Square:

TKTS booth
The TKTS ticket booths in New York and London sell Broadway and Off-Broadway shows, music and dance events and West End theatre tickets, respectively, at discounts of 25–50% off the face value.

Coca-Cola sign

The Times Square Coca-Cola Sign is an electro-kinetic sculpture created in 2004, replacing the famous three-dimensional bottle design that stood for years in the center of Times Square. Built by digital LED display manufacturer Daktronics and titled "Simply Coke," the sign is covered in programmable Light-emitting diodes and allows an array of graphics to be displayed.

Budweiser
Budweiser is a 5.0% abv American-style lager introduced in 1876 by A. Dongand Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the United States and the rest of the world. It is a filtered beer available in draught and packaged forms.

Times Square Studios
Times Square Studios (TSS) is an American television studio located in the Times Square neighborhood of the Manhattan borough of New York City, New York. The studio is best known as the production home of ABC News' Good Morning America (GMA), a morning news and talk program and segments for GMA on ABC News Now.

One Astor Plaza (home of MTV's New York studios)
One Astor Plaza is a 745 ft (227 m) high skyscraper in Times Square in Midtown Manhattan, New York City. Completed in 1972, the building is 54 stories tall and was designed by Der Scutt of Ely J. Kahn & Jacobs. Originally known as the W. T. Grant Building as the headquarters of now-defunct retailer W. T. Grant Co., it is currently the headquarters for Viacom and houses the MTV Studios, Minskoff Theatre, the Nokia Theatre at Times Square, and some retail outlets. It is located at 1515 Broadway at West 45th Street. Previously, the Astor Hotel occupied the lot. It was built in 1904 and closed in 1967. Construction of the W. T. Grant Building began in 1968 and was completed in 1972. It is owned and managed by SL Green Realty Corp. The building engineers are Shmerykowsky Consulting Engineers.

Chevrolet clock (an analog clock displayed on a digital screen)

Forever 21 (formerly Virgin Megastores)
Forever 21 is an American chain of clothing retailers with branches in the United States, Canada, Ireland, Singapore, Indonesia, Malaysia, United Arab Emirates, Jordan, Oman, Kuwait, Saudi Arabia, Bahrain, Thailand, China, South Korea, Japan, Puerto Rico, Philippines, and United Kingdom offering fashion and accessories for young women and men.

The Hard Rock Cafe New York
Hard Rock Cafe is a chain of theme restaurants founded in 1971 by Americans Peter Morton & Isaac Tigrett. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain.

Planet Hollywood
Planet Hollywood, a theme restaurant inspired by the popular portrayal of Hollywood, was launched in New York on October 22, 1991

Disney Store
Disney Store is an international chain of specialty stores selling only Disney related items, many of them exclusive. Disney Store is a business unit of Disney Consumer Products. At Disney Stores, guests can purchase passes to the Disneyland Resort and the Walt Disney World Resort.

Intercontinental New York Times Square Hotel
Location: 300 WEST 44TH STREET • MIDTOWN • NEW YORK CITY, NY, 10036 • UNITED STATES Front Desk: +1-212-8034500 • Fax: +1-212-8034501 •

Description:

• Times Square is the world famous epicenter of the theatre, dining, fashion, media, and business worlds. Located on Eighth Avenue, the hotel is close to Restaurant Row and the Broadway theatre district. The area is home to the best of both worlds from the razzle-dazzle of Times Square to the down-home hip of the Clinton District, historically known as “Hell’s Kitchen.” Time Warner Center, Hearst Tower, and a world-class transportation network are all right here. Towering 36 stories above the city, the hotel provides guests with front row seats to the world’s most impressive skyline, including views over the Hudson River and the city below. We are within easy access to all three major airports (JFK, Newark and LaGuardia).
• Known as the busiest commercial district in the United States, Midtown Manhattan is home to such famous places as the Rockefeller Center, Broadway and Times Square. Other landmarks include the remarkable Empire State Building, Chrysler Building, Flatiron Building and the beautifully restored Grand Central Station.
• If shopping is on your agenda, you are certainly in the right neighborhood – just take a stroll down 5th Avenue and you will come across names like Tiffany, FAO Schwarz (famous for the floor piano scene in the movie Big), and Saks.

Facilities:

• Towering 36 storeys above the city, Intercontinental Times Square provides front row seats to New York’s impressive skyline and Hudson River. It is situated in the Broadway theatre district.
• Intercontinental New York Times Square offers spacious rooms with well-lit work desk and sofa bed. Each unit is equipped with a satellite flat-screen TV, coffeemaker and mini bar. The modern bathroom includes a hairdryer.
• The hotel’s Marketplace offers meals on-the-go, including pastries, snacks and coffee. Todd English Restaurant reflects New York City’s dynamic and international culinary scene. Guests can enjoy drinks by the fireplace at The Lounge.
• This Intercontinental offers a 24-hour gym for those wanting to maintain their work out routine. Located on the third floor with views over 44th street, it features Stairmasters, lifecycles and treadmills. Free weights are also available.
• This New York Intercontinental is a 7-minute walk from Times Square and less than one mile from Central Park. Port Authority Metro Station is just 3 minutes’ walk away.
• Hotel Rooms: 547.

Crowne Plaza Hotel Times Square Manhattan
Location: 1605 BROADWAY AT 49TH STREET, MIDTOWN, NEW YORK CITY, NY 10019 UNITED STATES

Description:

• For the finest accommodations, upscale hospitality and first-class service in NYC choose Crowne Plaza® Times Square - Manhattan. Our Midtown hotel's Times Square location is matched only by our outstanding service and 4-star elegance.
• An unforgettable location in the heart of New York gives our Broadway hotel guests easy access to Central Park, fabulous 5th Avenue shopping and the endless delights of the Big Apple. The verve of Times Square is just outside our front door. Unrivaled concierge service can lead you to the city's hidden gems and world-famous institutions like MoMA or The Met. TKTS is just one block from us, so you can catch the hottest shows in New York.
• Our flagship Broadway hotel is perfect for corporate guests. You'll be close to major corporations, and we offer the finest facilities and thoughtful details you demand, like quiet rooms and reliable Internet access. Dedicated Conference and Business Centers, concierge floors and more make doing business in Manhattan fun again.
• This Midtown hotel's breathtaking views of the city, freshly updated accommodations and new levels of comfort combine to create a dazzling oasis in New York. Our hotel and amenities are unrivaled, from superb dining to our unique, holistic approach to sleep, so you're ready for the new day.

Facilities:

• This hotel is on Times Square and is 2 blocks from 49th Street Subway Station. The property features 37-inch flat-screen TV and provides an MP3 docking station in every room.
• Crowne Plaza Times Square rooms include coffee maker and room service. Rooms are located on the 16th floor and above.
• The Times Square Crowne Plaza features a gym, which includes cardio equipment, sauna and steam room. The hotel also has a 24-hour business center.
• Guests at the Crowne Plaza can dine at Brasserie 1605, which features views of the city and serves steak and seafood. The hotel also offers the Broadway 49 Bar.
• The Crowne Plaza Times Square is within a 10-minute walk of Radio City and Rockefeller Center. Central Park is 10 blocks from the hotel.
• Hotel Rooms: 770.

Royalton, A Morgans Original
Location: 44 West 44th Street, Midtown, NY 10036 Manhattan (New York)

Description:

• In 2007, Royalton proudly re-opened its doors onto midtown Manhattan, re-thought, re-imagined, but still an icon. Morgans commissioned Roman and Williams, the New York design firm, to re-create Royalton’s legendary lobby as a crossroads for international travelers and the New York elite. The design – simultaneously sophisticated and complex juxtaposes an icy cast-glass vestibule and brutalism steel and brass furnishings with soft suede upholstery, thick leather walls and hide-covered chairs to create a dark, sexy and luxurious space. Design and architectural details include a mammoth floor-to-ceiling hand forged cast–bronze fireplace, a twenty-foot screen that was once part of the façade of a building in France and hand-upholstered leather walls done in a pattern reminiscent of African tribal art.
• Known as the busiest commercial district in the United States, Midtown Manhattan is home to such famous places as the Rockefeller Center, Broadway and Times Square. Other landmarks include the remarkable Empire State Building, Chrysler Building, Flatiron Building and the beautifully restored Grand Central Station.
• If shopping is on your agenda, you are certainly in the right neighborhood – just take a stroll down 5th Avenue and you will come across names like Tiffany, FAO Schwarz (famous for the floor piano scene in the movie Big), and Saks.

Facilities:

• This 4-star New York City hotel is located on 44th Street and is within a 10-minute walk to Times Square. This hotel features in-room spa services and a gym.
• The Royalton, a Morgans Original is a design hotel with a large brass fireplace in the lobby. The hotel offers a daily breakfast.
• Guests at the Morgans Royalton can dine at the Brasserie 44 restaurant, which features American cuisine. Guests can also stop at Bar 44 for a drink or snack before the theater.
• Guest rooms at the Royalton offer room service. Each room is equipped with a flat-screen TV and an iPod docking station.
• The Royalton Morgans Original is within a 10-minute walk to the shopping along 5th Avenue. The hotel is a 10-minute walk to the Theater District.
• Hotel Rooms: 168.

Sofitel New York
Location: 45 West 44TH Street 10036 NEW YORK, UNITED STATES • (+1)212/354-8844 - (+1)212/354-2480 • sofitel.newyork@sofitel.com

Description:

• Experience the ultimate in comfort and convenience at Sofitel New York. This brilliant, 30-story midtown Manhattan hotel evokes a contemporary statement in limestone and glass, just a stone's throw from Fifth Avenue. Enjoy the modern amenities at this fine midtown New York hotel, set within easy reach of Manhattan's most celebrated attractions. Sights near our four-diamond midtown Manhattan hotel include Times Square, Broadway theaters, world-famous restaurants, art museums and corporate headquarters.
• Known as the busiest commercial district in the United States, Midtown Manhattan is home to such famous places as the Rockefeller Center, Broadway and Times Square. Other landmarks include the remarkable Empire State Building, Chrysler Building, Flatiron Building and the beautifully restored Grand Central Station.
• If shopping is on your agenda, you are certainly in the right neighborhood – just take a stroll down 5th Avenue and you will come across names like Tiffany, FAO Schwarz (famous for the floor piano scene in the movie Big), and Saks.

Facilities:

• Perfectly situated in midtown Manhattan, only minutes from Fifth Avenue and Times Square, this hotel offers on-site dining and comfortable guestrooms featuring signature beds and flat-screen TVs.
• Sofitel New York provides all the amenities needed for an enjoyable stay, including a fitness center and 24-hour front desk service. While at the hotel, guests can dine at Gaby Restaurant, serving classic French cuisine for dinner.
• The theaters of Broadway, the views from the Top of the Rock and world-famous museums are only steps from the New York Sofitel. Nearby subway stations also make exploring the surrounding areas easy.
• Hotel Rooms: 398.

Millennium Broadway Hotel
Location: 145 West 44th Street, Midtown, NY 10036 Manhattan (New York)

Description:

• Be the toast of Broadway at the Millennium Broadway Hotel in New York City, located in the heart of Times Square with a calming, upscale ambiance and access to Broadway theaters, Fifth Avenue shopping, midtown Manhattan business and fine dining.
• Millennium Broadway is located right in the heart of Times Square. The best of New York waits just outside the doors of our hotel in Manhattan. To experience world-famous shows, walk to any of 22 landmark Broadway theaters and several off-Broadway theaters. To appreciate world-renowned art and history, take a short walk or cab ride to the American Museum of Natural History, MOMA, the Metropolitan Museum of Art or the Guggenheim Museum. To enjoy world-class shopping, explore Fifth Avenue and the surrounding area for exclusive boutiques and expansive department stores. You can reach our hotel in New York City's midtown Manhattan location easily by car, cab or subway and we are easily accessible to three major airports.
• The Millennium Broadway Hotel offers newly renovated meeting space and is the only New York City hotel with an on-site meeting facility approved by the International Association of Conference Centers (IACC). Centrally located near midtown business and the Jacob Javits Center, our 43 versatile and exquisite function spaces span seven floors, as well as the historic Hudson Theatre. Built in 1903, the renovated Hudson Theatre is the optimal location for memorable meetings, product launches, weddings, concerts and other cosmopolitan events.

Facilities:

• Revel in the Manhattan skyline from one of our 625 spacious hotel rooms and suites, luxuriously appointed with custom bedding and advanced technology. Experience our distinctive service, fitness center, and concierge staff ready to help you with the hottest tickets, directions and other arrangements.
• With easy access to Broadway theatres, Times Square and Fifth Avenue shopping, this Manhattan hotel offers luxurious guestrooms with stunning views of the city as well as enjoyable facilities.
• Millennium Broadway Hotel features spacious guestrooms and suites with comfortable pillow-top mattresses and flat-screen TVs. Guests will also enjoy the hotel's 24-hour, state-of-the-art fitness centre, which is certified Pure Allergy Friendly. For an exciting night out, the hotel's helpful concierge staff can provide theatre tickets, information and more.
• Restaurant Charlotte at the Millennium Broadway serves a delicious breakfast with great views of New York City. Guests can also relax with a drink and a light meal at Charlotte Bar and Lounge. Room service is also available.
• Hotel Rooms: 750.

Times Square is the site of the annual New Year's Eve ball drop. On December 31, 1907, a ball signifying New Year's Day was first dropped at Times Square, and the Square has held the main New Year's celebration in New York City ever since. On that night, hundreds of thousands of people congregate to watch the Waterford Crystal ball being lowered on a pole atop the building (though not to the street, as is a common misconception), marking the new year. It replaced a lavish fireworks display from the top of the building that was held from 1904 to 1906, only to be outlawed by city officials. Beginning in 1908, and for more than eighty years thereafter, Times Square sign maker Artkraft Strauss was responsible for the ball-lowering. During World War II, a minute of silence, followed by a recording of church bells pealing, replaced the ball drop because of wartime blackout restrictions. Today, Countdown Entertainment and One Times Square handle the New Year's Eve event in conjunction with the Times Square Alliance.

A new energy-efficient LED ball, celebrating the centennial of the ball drop, debuted for the arrival of 2008. The 2008/2009-ball, which was dropped on New Year's Eve (Wednesday, December 31, 2008) for the arrival of 2009, is larger and has become a permanent installation as a year-round attraction, being used for celebrations such as Valentine's Day and Halloween. On average, about 1 million revelers crowd Times Square for the New Year's Eve celebrations. However, for the millennium celebration on December 31, 1999, published reports stated approximately two million people overflowed Times Square, flowing from 6th Avenue to 8th Avenue and all the way back on Broadway and Seventh Avenues to 59th Street, making it the largest gathering in Times Square since August 1945 during celebrations marking the end of World War II.

In 1972, Dick Clark began hosting a live half-hour NBC special detailing the event entitled Dick Clark's New Year's Rockin' Eve, which not only aired the descent of the ball, but also performances from popular bands and commentary from various hosts in other cities, notably Las Vegas, Los Angeles, and Orlando. During the millennium celebrations in 1999, Peter Jennings based ABC's operations in Times Square, hosting ABC 2000 Today.

Times Square Address:
W 46th St & Broadway Ave
New York, NY 10036
at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets

Times Square is the most visited tourist attractions in the US. It is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. The extended Times Square area, also called the Theater District, consists of the blocks between Sixth and Eighth Avenues from east to west, and West 40th and West 53rd Streets from south to north, making up the western part of the commercial area of Midtown Manhattan.

Formerly named Longacre Square, Times Square was renamed in April 1904 after The New York Times moved its headquarters to the newly erected Times Building, which is now called One Times Square and is the site of the annual ball drop on New Year's Eve. Times Square, nicknamed "The Crossroads of the World" and "The Great White Way," has achieved the status of an iconic world landmark and is a symbol of New York City and the United States.

The theaters of Broadway and the huge number of animated neon and LED signs have long made them one of New York's iconic images, and a symbol of the intensely urban aspects of Manhattan. Times Square is the only neighborhood with zoning ordinances requiring building owners to display illuminated signs. The density of illuminated signs in Times Square now rivals that of Las Vegas. Officially, signs in Times Square are called "spectaculars", and the largest of them are called "jumbotrons." Notable signage includes the Toshiba billboard directly under the NYE ball drop and the curved seven-story NASDAQ sign at the NASDAQ MarketSite at 4 Times Square on 43rd Street and the curved Coca-Cola sign located underneath another large LED display owned and operated by Samsung. Both the Coca-Cola sign and Samsung LED displays were built by LED display manufacturer Daktronics.

The Times Square neighborhood, notably its busiest intersection, has been featured countless times in literature, on television, in films, in music videos and recently in video games. An immediately recognizable setting, Times Square has been frequently attacked and destroyed in a number of movies, including Knowing, when a solar flare destroys New York City, Deep Impact, when a tsunami created from a meteor impact destroys New York City, Stephen King's The Stand, where the intersection is overcome by total anarchy, and Transformers: Revenge of the Fallen. Films have also employed the opposite tactic, depicting the typically bustling area as eerily still, such as in Vanilla Sky, as well as the post-apocalyptic I Am Legend, in which Will Smith and his dog go hunting for deer in the deserted urban canyon.

Today, there exists a wide range of tourist attractions in New York City such as times square, waterfall, statue, art museum, natural history museum, amusement parks, festivals, historical buildings and landmarks, hotels, museums, galleries, outdoor recreation, spas, restaurants and sports.

These are the most popular New York tourist attractions:

Times Square (Number 1 tourist attraction in USA based on most visited tourist)
Times Square is the most visited tourist attractions in the US. It is a major commercial intersection in the borough of Manhattan in New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. more detail..
New Year's Eve in Times Square
Notable landmarks in Times Square
Major buildings on Times Square

Niagara Falls (Number 8)
Metropolitan museum of art (Number 18)
American museum of natural history (Number 24)
Empire State building
Statue of Liberty
Grand Central Terminal
Rockefeller Center
Ellis Island Immigration Museum
Staten Island Ferry
Another tourist attractions destinations in New York:

1. Central Park
2. The Museum of Modern Art